But even excluding the pandemic, a customer retention strategy is essential for e-commerce. So compare your CRR to your industry benchmarks, and if your number isn't ranking well, try some of the tips below to grow it . Tips for building a great ecommerce customer retention strategy Building a fail-safe ecommerce customer retention strategy is easy when you know the right tactics and tools. So let's take a closer look at it. Send personalized emails to customers Personalization is key to staying in touch with your customers and encouraging them to buy from you.
You need to build a personal connection with your customers through all the engagement channels at your disposal. The most intuitive platform is then via email. Currently, % of Gen Zers and % of Millennials think they get too many emails from brands. If you want to break that norm and cut through mobile number list inbox clutter, you need to harness the power of personalized emails. In a personalized email, you tailor the messaging, timing, and targeting to the unique needs of each recipient. This, in turn, helps attract more people to open their emails and drive desired actions.
Want to know the best part Your customers already have some trust in your e-commerce business. Making them feel special through exclusive deals and tailored content can encourage them to repurchase more easily than random first-time visitors. And if you can provide them with better services, you can slowly strengthen your ties with them and improve your marketing ROI return on investment . So go ahead and add a personal touch to your emails. But how? Some ideas to mix and match Include the recipient's name in the subject line, salutation, and body text.