I got a nice looking animation. The reason I wanted to have this animation was simple: I want to have visual support for my marketing. PLANNING MY MARKETING So far I haven’t done any marketing. All I did was build the foundation for my new business. But as things are getting more and more serious it’s time for approaches. All of my marketing efforts should be aligned with my SMART goal ($1,000 USD in profit in 8 weeks).
In fact, I worked backward from this goal to break it down into more actionable steps. The first step I wanted to take was to figure out how much traffic I’d actually need to achieve my goal. Based on the latest Monetate Ecommerce Telemarketing list Quarterly Benchmark Report, which shows an average ecommerce conversion rate of 3%, I did some calculations.[*] Screenshot showing Google Sheets page showing conversion rate and sales Remember my break-even calculation? I need to sell 44 backpacks at full price (or 79 with a 30% discount).
But as the goal is not just to be break even but to make $1,000 in profit, I need to sell some extra product. With a profit of $53.89 per backpack, I’d need to sell 19 more, making it 63 in total. This means I have to bring 2,100 people to my website. Furthermore, as I planned to do marketing for my store for just 5 weeks*, my daily traffic goal was set to 60 visitors. *Just 5 weeks out of this 8-week live case-study project. As long as the business exists, I will continue my marketing efforts.
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